Dominique Taylor // Forever Unique

Hello Dominique. What is your role at Forever Unique?
I co-ordinate the Art Direction and style all of the Photo Shoots for fashion brand Forever Unique.

What is your background?
I studied Fashion, Media and Promotion at University, and with a real love and interest in fashion, I was really eager to explore lots of different avenues of the industry and so spent time whilst studying gaining experience in PR & Marketing for the UK’s leading Vintage Fashion Fair ‘Judy’s Vintage Fair’ assisting various fashion Stylists on editorial Fashion shoots for the likes of Dazed and Confused and after I graduated I landed a role as an Assistant Fashion Buyer. Feeling like I had uncovered several areas of the industry my passion and enjoyment for fashion styling stood out as the thing that I wanted peruse most, so I worked really hard on my portfolio in my spare time, organised and styled test shoots and eventually landed an in-house Styling role at Forever Unique.

Who are your fashion heroes / inspirations?
I’m constantly being inspired by fashion, and have many fashion heroes but the day that I discovered Tim Walker will always stand out in my mind: I was sat in college killing time between classes reading the December 2004 issue of Vogue and his Fashion Pantomime shoot had me lost in a world of the unimaginable, each image was a work of art, so fantastical and extraordinary. It was then that I realised that fashion was more than just clothes; it was about storytelling, escapism and transformation, I immediately wanted to be a part of it. Since, Tim Walker has been a huge inspiration, along with Kate Phelan who regularly styles his shoots, I always look to their work when I’m feeling uninspired – they are my fashion fix!

pantomime_lisacant_vogueukdec04_timwalker

Tim-Walker-Pantomime-British-Vogue
How would you describe the Forever Unique label?
The Forever Unique label is fun, glamorous and statement making. It’s definitely not for the wall flowers amongst us.

What is the ethos?
To dress the girl who likes to stand out from the crowd.

You conducted a shoot at Pin-up for the Spring 2012 collection why did you choose Pin-up for a venue?
Forever Unique are most well known for their range of Prom Dresses – this season the soft pastel colour palette and classic prom silhouette evoked a real element of Fifties fashion, so it was only right that we would take a vintage Fifties approach for the campaign shoot, and it just so happened that Pin-Up had popped up in Manchester. The 50’s Diner style interior and bowling lanes provided the perfect setting for a fun, prom themed shoot equipped with Ice Cream Sundaes, Cocktails and Bowling!

What did you want to achieve from the shoot?
Great imagery!

You turned us on to the Instagram app. Are you still using it?
Yes I’m still using Instagram, however my new obsession is Pinterest, I’m sucker for a mood board and this keeps me entertained for hours!
Check me out – pinterest.com/dominiqueeva/

Massive thanks to Dominique for the interview and all the Forever Unique team and models for a fun day. And also to Luke Richardson for the fantastic photography. See more of his great work here: http://www.lukerichardsonphotography.com
Check out the Forever Unique’s behind the scenes blog here:
http://www.foreverunique.co.uk/blog/?p=685
And their full range here:
http://www.foreverunique.co.uk
BUT WAIT!

To celebrate the launch of the Prom Collection Forever Unique are giving Pin-uppers 20% off their products up until the 1st of June 2012. Simply enter the code: PINUP20 into the relevant box when you get to the checkout at their site. Click on the image to start shopping.
What you waiting for?
Plus they asked us to put together a Top Ten Prom playlist for them. Check it out here:
Pin-up’s Forever Unique’s Prom Top Ten
Enjoy!
Pin-up xxx
Follow us on Twitter